Which Kinds of Hits Does Google Analytics Arack

Google Analytics tracks four types of hits:

Page Tracking

This is the most basic type of hit in Google Analytics, which is used to track the number of pageviews and the time spent on a page. When a user visits a page on your website, a pageview hit is recorded in Google Analytics.

Event Tracking

This type of hit is used to track specific actions taken by users on your website, such as clicking a button, playing a video, or downloading a file. Event tracking provides additional information about user behavior beyond pageviews.

E-commerce Tracking

This type of hit is used to track transactions and revenue generated from your e-commerce website. E-commerce tracking allows you to see important metrics, such as the number of transactions, the average order value, and the conversion rate.

Social Interactions

This type of hit is used to track social interactions, such as likes, shares, and comments on your website. Social interactions provide insight into the popularity of your content and help you understand the impact of your social media marketing efforts.

These four types of hits provide a comprehensive view of user behavior on your website, and they can be combined to provide a deeper understanding of your audience and their behavior.

Google Analytics

It is free for all helps website owners, digital marketers, and data analysts to measure the success of their digital marketing campaigns and improve their website performance. Google Analytics provides a wealth of data that can be used to make data-driven decisions and improve the user experience.

Here is an overview of how to set up and use Google Analytics:

Create a Google Analytics account

To get started with Google Analytics, you first need to create a Google account if you don’t already have one. Once you have a Google account, you can sign up for Google Analytics for free.

Add the tracking code to your website

Once you have signed up for Google Analytics, you will be given a unique tracking code. This code needs to be added to each page of your website that you want to track. You can add the tracking code to your website manually or use a plugin if your website is built on a content management system like WordPress.

Set up goals

Google Analytics allows you to set up goals to track specific actions that you want your website visitors to take, such as making a purchase, filling out a form, or signing up for a newsletter. Setting up goals helps you to track the performance of your website and measure the success of your marketing campaigns.

Configure custom dimensions and metrics

Google Analytics allows you to create custom dimensions and metrics to track specific data points that are important to your business. Custom dimensions and metrics can help you to track data that is not available in the standard reporting, such as the number of pageviews per author or the average time spent on a page.

Use filters

Filters can be used to exclude specific data from your reports, such as traffic from your own IP address or traffic from specific referrers. Filters are especially useful when you are working with large data sets and want to focus on specific data points.

Set up e-commerce tracking

If you have an e-commerce website, you can use Google Analytics to track the success of your sales. Google Analytics e-commerce tracking allows you to see the revenue generated by your website, the average order value, the number of transactions, and the conversion rate.

Use dashboards and custom reports

Google Analytics provides a range of dashboards and custom reports that allow you to view and analyze your data in a variety of ways. Dashboards and custom reports can be customized to show the data that is most important to you, and they can be saved and shared with others.

Use segments

Segments allow you to analyze specific subsets of your data, such as traffic from a specific source, traffic from a specific geographic location, or traffic from a specific device type. Segments can help you to understand the behavior of different groups of visitors and make data-driven decisions.

Integrate with other tools

Google Analytics can be integrated with a range of other tools, such as Google AdWords, Google Tag Manager, and Google Optimize, to provide a more comprehensive view of your data. Integrating Google Analytics with other tools can help you to make data-driven decisions and improve your website performance.

Use real-time reports

Google Analytics provides real-time reports that allow you to see the activity on your website as it happens. Real-time reports can be especially useful when you are running a marketing campaign and want to see the immediate impact.